Europe's iOS Film & Television Apps Q1 2024 Performance

As the first quarter of 2024 comes to a close, we delve into the performance of the top Film & Television applications on the iOS platform in Europe, with data provided by Sensor Tower. The landscape shows a varied pattern in downloads, revenue, and weekly active users, offering a glimpse into user engagement.

Netflix saw its revenue peaking at $1M in late January before dipping to around $800K in mid-March. Downloads showed a gradual decline, starting from 396K in the first week of January and settling at approximately 271K by the end of March. Weekly active users followed a similar downward trend, decreasing from 19.8M to 17.6M.

Amazon Prime Video maintained a steady revenue stream, hovering around the $900K to $1M mark throughout the quarter. Downloads for the app saw a gradual decrease from 343K at the beginning of January to 225K by the quarter's end. The weekly active users experienced slight fluctuations but generally remained between 4M and 3.7M.

Disney+ demonstrated strong revenue performance, with numbers consistently above $4M, peaking at nearly $4.9M in mid-January. Downloads began at 252K and saw a modest decrease to around 205K by the end of March. The app's weekly active users showed a slight decline from 8.7M to 8.2M in the same period.

ReelShort presented a different picture, with its revenue experiencing a notable jump from $119K in mid-February to $236K by the end of the same month, followed by a steady performance closing the quarter at around $241K. Downloads had a spike in late February with 83K, while weekly active users saw an increase from 158K to 199K across the quarter.

Google TV: Watch Movies & TV, while not generating revenue, showed consistent downloads starting at 88K and dipping to 50K by the end of March. Weekly active users for the app remained relatively stable, hovering around the 23K to 24K range throughout the quarter.

For more in-depth insights and detailed data across various regions and platforms, Sensor Tower's comprehensive analytics offer a valuable resource for those looking to understand the app market dynamics.